When the warehouse gets busy: Why your distribution infrastructure must be ready for the pre-Christmas surge

12th November 2025

Where you thought the biggest seasonal strain hit retailers when shoppers flood the high street or click “buy now” online, the real pressure starts long before that. Behind the scenes, in warehouses and distribution centres across the UK, systems are pushed to their limits as the countdown to Christmas begins. These are the weeks when every scanner beep, every conveyor belt sensor, and every data packet through the network must work in perfect harmony or risk causing chaos downstream.

Every year, we see first-hand at C-Tech Solutions how legacy infrastructure often buckles under that weight. Ageing cabling, outdated switches, inconsistent wireless coverage and communication rooms operating well beyond capacity can turn a well-run warehouse into a bottleneck overnight. When infrastructure falters, orders are delayed, stock is mis-routed and teams lose valuable time trying to work around systems that simply weren’t built for modern demand.

The challenge isn’t just one of volume. Modern warehouses are now data powerhouses. Every forklift, handheld scanner, robotic picker, and voice-guided system adds to the surge in data traffic during peak periods. What used to be manageable ten years ago is now a digital storm of constant communication. Wireless networks have to stretch further as teams grow, while warehouse management systems demand ever-faster connectivity to keep up with real-time updates and integrations.

And yet, many facilities still rely on older infrastructure like Cat5 cabling, outdated switches, patch panels from another era that might “do the job” for most of the year but show their age under the festive load. With many (if not most, to be honest) warehouses running around the clock, there’s often very little downtime for maintenance, so small faults can quickly cascade into large operational failures at LITERALLY the worst possible time.

Adding to this, the increasing adoption of automation, IoT sensors and robotics create new layers of complexity. These technologies promise efficiency on the surface, but they also demand a resilient network backbone. Without one, even the smartest systems are only as strong as the cables and switches beneath them.

So, waiting isn’t an option. It can be tempting to defer upgrades until after the peak season rush, but the risk is considerable. A 2023 study by Logistics UK estimated that network or system downtime in a large distribution hub can cost up to £20,000 per hour in lost productivity and missed dispatch slots. That doesn’t include the reputational impact of late deliveries and disappointed customers.

In truth, the cost of “making do” with outdated infrastructure is almost always higher than investing in readiness. A single network bottleneck can delay hundreds of orders; a misconfigured switch can cause a wave of scanning errors. During the busiest season of the year, even a momentary lag in connectivity can disrupt thousands of data transactions, and that means delayed shipments, overtime costs, and pressure cascading across the entire supply chain.

What does a ready-for-Christmas warehouse look like?

A robust, future-ready warehouse infrastructure thrives under strain. In our work across logistics and industrial sites, we’ve found that high-performing operations share a few crucial traits. Their cabling systems are built on Cat 6A or fibre backbones, designed to handle not only today’s traffic but tomorrow’s innovations. Their wireless networks are mapped and optimised to eliminate dead zones, ensuring that every scanner, picker and automated system communicates seamlessly. Their network architecture is built for resilience, offering low latency and redundancy so that even if one link falters, the system stays online.

Equally important, these operations adopt a proactive rather than reactive mindset. Regular audits, performance reviews and infrastructure surveys are scheduled before peak periods, not after something goes wrong. At C-Tech, our audits identify bottlenecks and vulnerabilities early, from switch stacks operating near maximum capacity to cable runs never designed for current loads. Once identified, we deliver a tailored upgrade plan that strengthens the system without disrupting day-to-day operations.

For many clients, the transformation begins with an infrastructure audit and site survey. We map the current cabling, network and wireless layout, highlighting points of failure and areas where performance drops under load. From there, our structured cabling installations replace legacy systems with modern Cat 6A or fibre solutions which are future-proof, operate at high-capacity and are compliant with modern standards.

Our wireless designs are backed by detailed heat-mapping, ensuring total coverage across mezzanines, picking zones, transit areas and loading bays. We eliminate dropouts, improve latency, and ensure that warehouse workers stay connected wherever the job takes them. Behind the scenes, we upgrade network equipment and re-architect layouts to ensure speed, redundancy and scalability. And for peace of mind, our ongoing maintenance and monitoring mean issues are addressed before they become disruptions.

Earlier this year, C-Tech Solutions worked with a Midlands-based fulfilment centre that was struggling each November. Their warehouse operated on a legacy cabling system installed over a decade ago, and during peak weeks the wireless network routinely dropped connections between picking zones. The result? Slower dispatch times, missed deliveries and frustrated staff.

After conducting a full survey, C-Tech replaced outdated cabling with a Cat 6A backbone, redesigned the communication cabinets for better airflow and scalability, and deployed a new wireless network designed for high-density mobile traffic. The improvements were immediate: network latency dropped by 60%, scanning errors reduced by 40%, and the client reported a smoother, stress-free Christmas season for the first time in years.

As the festive surge draws closer, warehouses and distribution centres across the UK will be under more pressure than ever. With orders flooding in, downtime isn’t an option and “good enough” infrastructure simply won’t do.

If your systems are starting to show their age, if you’ve noticed lagging connections, occasional dropouts or bottlenecks when demand spikes, then NOW is the moment to act. C-Tech Solutions can help transform your network into a resilient, high-performance foundation that supports your business not just through this Christmas, but for the years to come.

Because when your warehouse is connected, your customers stay connected too.

To share this post please choose your platform!

Accreditations & Certifications